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In a bitter divorce settlement from her billionaire husband Rupert Mannion, Rebecca Welton (Hannah Waddingham) becomes the new owner of British football club AFC Richmond. She's assisted by her Director of Football Operations, Higgins (Jeremy Swift), who formerly worked for her husband. Her first order of business is to fire the team's current manager and replace him with an idealistic all-American football coach Theodore "Ted" Lasso (Jason Sudeikis). Ted and his friend, assistant Coach Beard (Brendan Hunt) cross the pond to take up the management of the team's "long, albeit modest" history. Ted gets to know the team – including Team Captain Roy Kent (Brett Goldstein), top scorer Jamie Tartt (Phil Dunster) and more – but finds his first friend in the locker room assistant Nathan (Nick Mohammed). Half a world away from his wife and child, Ted could use a friend. But he presses on, nevertheless. Richmond is about to change the way they're doing things — and from now on — that is the Lasso way.

In addition to starring, Sudeikis serves as executive producer, alongside Bill Lawrence via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of NBCUniversal Content. Brendan Hunt, Joe Kelly, and Bill Wrubel also serve as executive producers, along with Doozer's Jeff Ingold and Liza Katzer. Jane Becker and Jamie Lee also serve as executive producers. Star Brett Goldstein serves as writer and co-executive producer. The series was developed by Sudeikis, Lawrence, Joe Kelly, and Brendan Hunt, and is based on the pre-existing format and characters from NBC Sports.